Live healthier st louis centene2/11/2024 ![]() ![]() Marry this fact with the shared characteristic of strong female leadership and overall commitment to diversity, I suspect both property and brand will experience tremendous short-term and long-term value from this engagement.įor CITY SC, aligning with a Fortune 25 company confers stability and gravitas to an expansion franchise’s aura.įor Centene, aligning with a professional sports team further expands their national recognition while simultaneously showcasing their commitment to their home market.Recent News Trillium: Transforming the Health of the Community, One Person at a Time Louis CITY SC and Centene has the potential to be a perfect match because the goal and value alignment between the two organizations is robust. In sum and upon reflection, the partnership between St. Over the past three decades, the company has worked tirelessly to fulfill needs in healthcare and help more individuals and deliver on our purpose of transforming the health of the community, one person at a time.” “As a healthcare company committed to helping people live healthier lives, Centene's heart and soul has been linked to the health of the communities we serve. Sarah London, Vice Chairman of Centene’s Board of Directors, echoed these sentiments. “This partnership will help give each organization more opportunities and resources to implement innovative, sports-oriented and community-based health and wellness programs across the St. “Health and wellness are one of our club’s core pillars” said Khalia Collier, Vice President of Community Relations for St. ![]() After all, if a given health organization is good enough for high-level athletes, then surely it should be good enough for me.Īnd especially when one considers how MLS fans trend much younger and tend to be more active, all the more reason why Centene’s new partnership with CITY SC is yet another example of a shared value pertaining to community health and wellness. The psychology of it makes complete sense. In Denver, UC Health has partnership deals with every pro and college sports entity in the greater Denver sports scene. For example, Kaiser Permanente is the naming partner for the Golden State Warriors G-League team in Santa Cruz. That health care providers were target such events makes sense given the higher percentage of younger fans attending these events, with the strategy of creating a brand impression among younger demos in the hopes of building brand awareness and eventually brand loyalty to build a lifelong customer relationship.īut we are slowly seeing various companies from the health industry take greater interest in sports-themed partnerships with either direct or indirect ties to professional sports. In short, this shared commitment towards equality and diversity in the work force is yet another important reason why this partnership “fit” is strong.Īccording to a 2019 Sports Business Journal article which looked at which product categories were the most prominent among naming rights deals, health-care providers ranked second among college sports venues and minor league sports venues. Centene’s broader commitment to diversity is also compelling, with 48% of their employees identifying as people of color and 16% identifying as Hispanic. According to Manjarrez, of the 74,000 Centene employees, 76% are women and 65% of the supervisory positions are held by women. Likewise, Centene’s workforce and leadership positions are similarly dominated by women.
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